Energy poverty is a significant problem in rural parts of the Western Balkans due to the local population’s unawareness, low level of education and low incomes. Young people with fewer opportunities living in rural areas are lacking knowledge and information on the energy efficiency measures for several reasons: lack of curricula in schools regarding energy efficiency programs, there is a few numbers of organizations (youth workers) in the rural areas who are lacking capacities to transfer knowledge to rural youth on energy efficiency programs, the level of using digital technologies/ICT is low, language barriers etc.